David Shing, or simply'Shingy,' is well-known in technology circles. And for good reason, he's AOL's energetic and up-beat'Digital Prophet' – oft jetting around the world to talk about the future of technology. But how long will Shingy's (and other similar roles) survive? Not all that long perhaps, if McCann's hiring of an artificially intelligent creative director in its Japanese office is anything to go by. Our biggest ever edition of TNW Conference is fast approaching!

McCann has appointed an artificial intelligence creative director AI-CD?, who will be attending McCann Worldgroup's new employee welcoming ceremony on April 1, along with 11 new college graduates. AI-CD? was actually created by the agency under its'Creative Genome Project', the first in a series of projects undertaken by the agency's'McCann Millenials taskforce'. The artificial intelligence can give creative direction on commercials because the data that forms the basis of the algorithm includes deconstructed, tagged and analysed TV shows, as well as data on the winners of the All Japan Radio & Television Commersion Confederation's CM Festival. President & CEO of McCann Japan, Yasuyuki Katagi said: "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation. The whole company is 100 percent on board to support the development of our A.I. employee."

David Shing, or simply'Shingy,' is well-known in technology circles. And for good reason, he's AOL's energetic and up-beat'Digital Prophet' – oft jetting around the world to talk about the future of technology. But how long will Shingy's (and other similar roles) survive? Not all that long perhaps, if McCann's hiring of an artificially intelligent creative director in its Japanese office is anything to go by. This year's edition of TNW Conference in Amsterdam includes some of the biggest names in tech.

Flickr/Peyri HerreraAn artificial intelligence director (not this robot, but you get the idea.) Ad agency McCann Japan has appointed an artificial intelligence creative director, AI-CD?, who will be attending McCann Worldgroup's new employee welcoming ceremony on April 1, along with 11 new college graduates. AI-CD? was actually created by the agency under its'Creative Genome Project', the first in a series of projects undertaken by the agency's'McCann Millennials taskforce'. The artificial intelligence can give creative direction on commercials because the data that forms the basis of the algorithm includes deconstructed, tagged and analysed TV shows, as well as data on the winners of the All Japan Radio & Television Commersion Confederation's CM Festival. President & CEO of McCann Japan, Yasuyuki Katagi said: "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation. The whole company is 100 percent on board to support the development of our A.I. employee."

McCann has appointed an articificial intelligence creative director AI-CD?, who will be attending McCann Worldgroup's new employee welcoming ceremony on April 1, along with 11 new college graduates. AI-CD? was actually created by the agency under its'Creative Genome Project', the first in a series of projects undertaken by the agency's'McCann Millenials taskforce'. The artificial intelligence can give creative direction on commercials because the data that forms the basis of the algorithm includes deconstructed, tagged and analysed TV shows, as well as data on the winners of the All Japan Radio & Television Commersion Confederation's CM Festival. President & CEO of McCann Japan, Yasuyuki Katagi said: "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation. The whole company is 100 percent on board to support the development of our A.I. employee."